Trademarks

Trademarks can be words, names or symbols used to identify and distinguish a company's products or services from those of competitors and other businesses. Trademarks and service marks are essential to the brands and audiences that our clients build. Our clients rely on the use of trademarks to ensure that similar words, symbols and names are not used by competing companies to dilute the value of their enterprises. The IP attorneys in the firm secure and enforce trademark rights at home and around the world.
 

Selecting a Trademark or Service Mark

In the firm's advisory capacity, we consult with clients on their wishes and present options that can be secured and which will not interfere with the rights of others. In selecting strong and unique trademarks and service marks, our attorneys conduct broad research to ensure that protections are extensive and capable of evolving.

Since trademark and service mark protection can be lost through lack of use, the firm tailors its trademark and service mark services to the client's business model in the present and projected needs in the future. In some cases, this can mean customizing trademark portfolios, and ensuring that national and international renewal documents are appropriately filed. In either scenario, Warshaw Burstein in well-equipped to secure, commercialize and protect all appropriate IP rights.
 

International Trademark Protections

Warshaw Burstein assists clients with international trademark and service mark protections. There are a number of considerations when developing a global IP strategy, including international treaties, conventions, and the laws of a given jurisdiction. By leveraging a highly networked group of colleagues and strategic IP tools, Warshaw Burstein provides clients with comprehensive IP protection both in the U.S. and abroad.

To discuss the role of a trademark or service mark in your business, call 212-984-7700 or send the firm an email.